WIPO’s 2013 Report: Reputation and Image of Brands in the Global Marketplace
Originally posted on Not just another IP Blog: The WIPO 2013 Report was published recently and reveals new statistics and information about the great influence and importance of brands in our society,...
View ArticleBest Global Green Brands 2013
Sorita Pullin, owner / manager at Trademark24:Nice! Interesting reading. Originally posted on Not just another IP Blog: Interbrand just recently published its 3rd Annual Green Brands Report. Revealed...
View ArticleMAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve...
View ArticleHow to Get Noticed on Social Media
Originally posted on Two Heads: Brands cannot afford to ignore social media marketing anymore – social media platforms are where consumers spend most of their time. Brands stand the risk of losing a...
View ArticleCIPC set to significantly increase revenue duties on filing of trademarks
A confidential source has informed me that CIPC’s filing fees (the revenue the government charges) for a trademark will increase from R560.00 to a maximum R1,500.00 per trademark. Apparently, small-and...
View ArticleTrademark quote-of-the-Day
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service....
View ArticlePricing strategy for your business
Courtesy: NSBC e-Mag Here are a few easy to apply guidelines for your small or medium enterprise: Keep an eye on competitor movements when it comes to pricing and competitive advantages. Try and...
View ArticleIntellectual Property enforcement
From CIPC: Intellectual property (IP) enforcement When a right holder discovers that his intellectual property (IP) rights have been infringed, or are about to be infringed, the focus of his...
View ArticleCIPC – Companies and Intellectual Property Commission
Trademark24 is an agent of CIPC. We are NOT attorneys – you cut out the expensive middle man. What is CIPC? The acronym stands for Companies and Intellectual Property Commision CIPC Call Center: 086...
View ArticleNaming your new business baby – take special care!
So, here you are, contemplating your fledgling business and feeling slightly overwhelmed by the enormity of it all… You get advice from everywhere – the interwebs, your friends, your bookkeeper, the...
View ArticleCompany registrations – the new www.trademark24.co.za site
As if creating a new website for trademark registration wasn’t enough and after even more sleepless nights, hundreds of cups of coffee and a great gnashing of the teeth, the new Trademark24 dedicated,...
View ArticleTrademark Renewal and Restoration
From CIPC, about renewing your trademark: Duration of a Trade Mark Registration A trade mark is registered for a period of 10 years, and the renewal date is determined from the date of application. A...
View ArticleHow to Select a Good Trademark
Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the...
View ArticleFrom the archives: What “things” can we trademark?
When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just...
View ArticleTrademark classes: Goods and Services
The description of goods or services you give determines the scope of protection that your trademark provides. What do you need to list? It is very important that you think carefully about what goods...
View ArticleTrademark Infringement – what to do?
Starting up a small business in South Africa can be a costly exercise and there are always additional costs that creep in that one is not always aware of when starting a new company. Apart from the...
View ArticleAdd Bang! to your brand with a great logo
So, you are scratching your head, trying to come up with an original, fresh design for your logo…Not so easy, huh? Have a look around at some of the famous brands like Nike’s swoosh, Adidas stripes,...
View ArticleWhat countries are covered by your trademark protection?
A trademark registration is only effective in the country in which you file the trademark. Regional protection can be applied for under the terms of the CTM (Community Trademark) system, to cover the...
View ArticleRegistered trademarks & common law trademarks in South Africa
This is a great explanation from INNOVUS – http://www.innovus.co.za/pages/english/intellectual-property/trademarks.php TRADEMARKS Introduction Registered trade marks are governed by the South African...
View ArticleThe benefits of trademark registration
Registering your trade mark gives you the exclusive right to use your mark for the goods and/or services that it covers in the country where you file. If you have a registered trade mark you can put...
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